About

From building passive income with software to productizing personal freedom

Hey, I’m Mike.

During the day, I’m scaling my $1m SaaS & internet products portfolio on autopilot as a non-tech founder, using just 4 hours of deep work. Check out one of my latest projects, Cajobo. You’ll love it.

At night, however, I turn into a digital marketer, selling digital products (in my sleep 😴).

How so?

Well, after launching multiple software products, I decided to share my knowledge and turned it into a course teaching others how to build and scale their own software businesses.

This was a game-changer.

I made $10,000 in pre-sales.

Another $45,000 on launch day:

And it now consistently brings in around $10k/month on average.

Again, a total game-changer for me.

Not just because it’s true passive income: build it once, sell it infinitely. But also because it’s my personal business.

I have full control of my 4 W’s:

When to work
Where to work
Who to work with
What I want to work on (and how much I want to push it

Sure, my software products make good money.

But the energy I get from helping others by creating digital products and systems that literally change people’s lives?

Completely different.

Because it’s me who’s doing all the work for them.

No dependencies, no delays, just my own effort turning into results.

It’s just me, my laptop, and the internet.

Making money while sipping coffee in a random cafe.

Chilling on a beach.

Or just hanging out at home.

If I can do it, you can too.

"Yeah, but you already had an audience..."

Not even close…

I had some audience.

But my Twitter/X only started growing from 2k followers to over 25k when I consistently started sharing content that resonated with the audience I wanted to attract.